As India is a big market for almost any kind of business, Fashion is no exception. The Indian apparel market, pegged at around USD 65 billion, is the second largest retail market after food & grocery in India. So no wonder why international brands are interested in Indian market. While we have so many International clothing brands selling in India, you can check out some Top fashion brands in India to know more, we have number of local brands and labels that are no less than any other international brands in terms of designs and quality. Here are 7 Indian Fashion Labels for designer clothing you should know, so next time when you are shopping, you can check out their collections.
1. KoAi
Creative director Anugrah Chandra’s print-focused label, Koai, brings the ancient Indian fabric technique of Dabu print to modern-day wardrobes. The ready-to-wear ensembles are dipped in cheerful, eclectic graphics on luxurious fabrics ranging from pure silk, chiffon, georgette to satin. Pick from botanical-inspired or geometric prints to give your collection a resort-ready update with soft blouses, bustiers, breezy dresses, tailored jackets and co-ord sets.
What Brand Says: The name KoAi means “Love Child” in Japanese. After a lot of love and care this dream came to fruition. It seemed like the most appropriate name for the brand. Hence, KoAi !! Clothes by KoAi are non fussy and can be worn daily. Silhouettes have an international appeal and are ready to wear but the origins are quintessentially Indian. Our collection explores the long lost ancient Indian fabric technique of DABU PRINT. Dabu print inspired graphics treated with modern technology has been used to create ready to wear luxurious ensembles. These pieces can be worn at any time of the day i.e. for work, brunch, high tea, evening wear, by the pool. Basically everywhere. The materials used are types of pure silk, chiffon, georgette and satin.
How to shop: The pieces are available in multi-brand stores across the country and online at Koai.in.
2. Basque
Mumbai-based Basque offers a collection of timeless basics designed to transcend seasons and trends. Their contemporary pieces will feel at home wherever you travel in world, be it their Parisian-style leather overlay skirts, pants and cable knit sweaters or California-inspired Capri shorts and straight-fit blazers. The collection is limited but unique and luxurious. So It’ll surely be a good addition to your classing chic collections.
What Brand Says: Basque is a brand which focuses on contemporary, understated and functional fashion. Reshaped basics. Timeless collections. Offering affordable luxury for the modern woman who is effortlessly chic. All our garments are made in India.
How to shop: Visit Basque.co.in or place your orders and enquiries on their Instagram handle.
3. Urban Suburban
Founded in 2017 by three sisters, Gujarat-based Urban Suburban is a one-stop shop for budget-friendly printed slip dresses, bohemian maxi dresses and versatile separates. To upgrade your wardrobe with pieces you can wear over and over again, look to the label’s sharp blazers, playsuits and draped dresses that can double as evening wear.
How This Brand Works: As a brand striving constantly to work towards sustainability, we hold ourselves accountable towards the smallest action that we take. Right from local sourcing of surplus fabrics to making each garment available on demand only to ensure we don’t get into the vicious cycle of mass production, we believe in taking small steps to be a little more careful in terms of how we operate, and constantly aim at reducing our carbon footprint. While we aren’t qualified to call ourselves a completely sustainable brand altogether, what helps us proudly distinguish ourselves from other fast fashion brands is the fact that we use the best quality surplus, remnant or leftover fabric from factories which would have otherwise ended up in a landfill. Next, we get rid of any faults within them and make the fabric completely usable again; all this without compromising the feel and look of the finished garment.
How to shop: Buy the pieces via Instagram and online at Urbansuburban.in.
4. Nori
At Nori, you’ll find a high-fashion aesthetic in ready-to-wear pieces to make your wardrobe truly season less. Scan through the label’s highly-detailed dresses, tailored trousers, asymmetrical skirts, printed blouses, playsuits and much more. For a more updated look, look to the white bodysuit with under-bust piping or digital print outfits.
How to shop: Place your orders and enquiries on their Instagram handle and get updates on new stockists. You can also visit Aza Online Shop to shop for the brand.
5. Somya Goyal
For Delhi-based Somya Goyal’s eponymous label, everything lies in the details. The handmade pieces are rooted in a minimalist aesthetic, punctuated with textured details. Think silk crepe dresses with dart details, constructed evening jackets with wire embroidery and coat dresses with statement sleeves. Mix your wardrobe basics with high-end elements from the label to rewear over multiple seasons.
How to shop: Place your orders and enquiries on their Instagram handle and get updates on new stockists. To know more about Somya Goyal’s Creative journey, visit here.
6. Virshete’s
Vir Shete’s fashion forward ready-to-wear brand is for anyone who likes to play with proportions and form. The label’s spring/summer 2020 collection features highly-tailored pieces like flared trousers with faux-leather waistband and signature gold hardware. Also find colour-blocked tops, jackets and dresses in fluid silhouettes complete with multiple textures and functional details.
What Brand Says: VIRSHETÉ caters to the informed, self-assured, empowered, fearless, enterprising, international woman of today. Thoughtfully curating innovative, exclusive investment pieces that facilitate her personal, professional and social agendas. Drawing from a variety of sources that include identity, culture, travel, architecture and technology, VIRSHETÉ incorporates an educated research and design process, unparalleled manufacturing techniques, and is sustainably mindful across all of its operations.
How to shop: Visit Virshete.com or place your orders and enquiries on their Instagram handle.
7. Mannat Gupta
Mannat Gupta’s spring/summer 2020 edit is a burst of colour and celebration of prints. The label takes a modern approach to resident dyeing in shades of pink, lilac and blues. Their feminine full-length dresses with slits and overlap details make for ideal light-weight evening wear, or update your workwear wardrobe with flared trousers, embroidered blouses and structured A-line dresses.
How to shop: Place your orders and enquiries on their Instagram handle and get updates on new stockists.
